THIRST FOR NATURE
Being the third most cheated food product in the world, honey was disappearing from kitchens all over the world.
This motivated us to buy our first hives back in 2013. Our goal was (and still is) to re-establish people’s trust with nature’s purest product.
Being from urban backgrounds, an architect, a computer engineer, and a business consultant, we used our fresh eye to our advantage, proposing a new approach to beekeeping that focuses on the customer’s aspiration in terms of quality, transparency, and a unique enriching experience.
THE HONEY TRAIL
We started moving our beehives to regions with different altitudes and environments around the seasons following a specific trail. This provided our bees with foraging grounds and natural resources all year, and allowed us to bring unique, natural, and new tastes to our customers: The untouched essence of nature in a jar, more than 20 types of honey from the best locations in Lebanon, with enriching information about their origins, their quality and health benefits.
Our honey is guaranteed 100% raw. It is untouched from hive to jar, not heated, not filtered, or transformed in any way. Our honey is single-origin. It is not blended. Each apiary’s harvest is filled in its own jars and labeled as per the region. Our raw honey is guaranteed free from antibiotics, pesticide residue, and/or any added sugars.
The honey trail was an occasion for us to meet artisans from different trades and obtain from them exclusive accessories and packages: To name a few, the terracotta from Bkerzai, the honey dippers integrating the ornate firebird of Jezzine or the mosaic wood of Tripoli, as well as our signature wood boxes.
PARTNERSHIP WITH BEEKEEPERS
A MOTHER’S KITCHEN
Today, we realize that our real objective is to preserve and nurture life in everything we do, as life is the source of beauty and health.
Thriving for Health:
We aim to provide our clients with products abundant with health benefits, energy, and natural nutrients.
Memories, Not Things:
We believe in enriching our customers with information and experiences, by connecting them to nature and the bees, benefiting the family and the precious bonds it presents. That is why we also organize beekeeping outings to the many regions we place our hives. We also offer hosting programs for people to make their own honey.
Advocating for Biodiversity and Preservation of Life:
Beekeeping is a sustainable profession that preserves the environment. It is one of the bedrocks of sustainable and resilient food production.
Beekeeping provides a support system for nature and the local economy. This is why we organize each year beekeeping training in rural areas and donate hives. In 2019 alone, we trained more than 30 beekeepers and donated more than 100 hives.
Importantly, we actively work to contribute to a better environment: We collaborate with Lebanon Reforestation Initiative (LRI) to reforest areas in Lebanon, like our initiative to plant 100 cedar trees in Rashaya, Lebanon for independence day.
We continuously invest ourselves in reducing single-use nylon in our production, having reducing single-use nylon by 95% since we started. All our packages are now reusable and environmentally friendly.